LOYP
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To develop healthy business in Russia

#sales management

  • Customer-oriented approach, customer focus, customer-orientation

    Customer Oriented Approach Is a Consequence of Discipline

    I asked a developer who was thinking about introducing a new product to the countryside real estate market: “By means of what will you compete with them?” He answered: “I’m customer-oriented, and they are not!”
  • Online Strategy for Distributors

    This article provides a brief overview of the historical background for development of the distributor business in Russia, as well as an analysis of the potential threats to businesses using this format.
  • CRM-system, introduction of CRM, customer relationship management

    The Practice of Using CRM

    The article is on the advantages of using the CRM-system and overcoming the difficulties of its introduction. There are matters beyond the scope of marketing materials of software suppliers.
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